The Big Half Marathon Zine

A fold-out A5-to-A2 zine was created for London Marathon Events’ The Big Half, designed to inspire and engage local communities in the lead-up to race day. The zine featured a poster, stickers and postcards, and was distributed to community groups seven days before the event. On the day before the race, at the shakeout run, participants also filled in postcards to share their personal reasons for running